We’ve all seen the marketing tactics of fitness gimmicks showing how to get “shredded” or “6-pack abs” in 30 days. The before and after pictures may be convincing, but often these images are fabricated and fake. These “fitness programs” are scams that abuse the general public’s ignorance on the subject of health and fitness, despite countless studies that have proven that fitness isn’t an “overnight” sensation.
Carl Foster, an exercise physiologist at the University of Wisconsin, decided to run a study to determine if any results were actually measurable in a six week fitness program.
The plan was to photograph and measure volunteers between the ages of 18 – 40 wearing skimpy bathing suits and then randomly assign them to one of three groups: cardiovascular exercise, weight lifting or control. Six weeks later, they would be photographed and measured again.
Results were not surprising. Objective measurements, like weight and percentage of body fat, waist size and the size of the bicep or thigh, did not change.
Clearly , the promises of these fitness gimmicks are for marketing purposes and not in the best interest of the client.
The only way to fight back against these tactics is by educating your clients and potential clients about their own fitness journey towards their unique goals.
The Long Game was originally posted at http://opexfit.com/blog/the-long-game/ by Luke Tagle