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6 Mistakes CrossFit Coaches Make And How to Fix Them



We’ve worked with well over a thousand CrossFit® coaches across the globe. We speak with coaches daily about their goals and their struggles. These dialogues have offered us unique insights what works and doesn’t work in the fitness coaching as it relates to CrossFit®.

Inside all of these conversations we’ve discovered the top six common problems CrossFit® Coaches face as well as how to overcome these challenges.

  • You go after the wrong clients

    Many CrossFit Gyms and coaches utilize free trials or low membership prices in an effort to acquire more clients. While this strategy does get more clients into the system, it brings the wrong type of clients into your system. People who enter your gym through low price offerings typically aren’t going to be very well aligned with your beliefs or view of fitness.

    (RELATED: Wheels of Fortune: Why Discounting Your Gym Services Kills your Business)

    This massive influx of the wrong type of clientele ultimately drains you business system, your coaches, your current recurring clients and yourself. These practices dilute your gyms services, not enhance it.

    Don’t get lost in the idea that more clients today will help you reach your business goals.

    You need to spend time today determining who the best clients are for your fitness services. This leads to a stronger message, better results, and a proper platform to run your business.

    The Solution…

    Create a vision: Understand who you are and define your business., otherwise you will consistently reach out to the wrong ‘type’ of client.

    Identify your ideal client: Take the time, do your research, and determine what type of client aligns with your vision. You shouldn’t have to price down your gym services in order to find them.

    Market to those ideal clients: If you market that you have the “lowest price in the city” do you think that you will sign up clients who will be loyal when a cheaper option opens up next door?
    Not a chance. Marketing to your ideal client will not only preserve your brand identity but it will also make it easier for the ideal client to find you.

    Deliver to those ideal clients: If you claim to be the best gym in the city, then consider
    these two points:


    1. how can you prove it?
    2 what are you doing to ensure that you actually deliver that quality?

    It’s a cliche because it’s completely true. Actions speak louder than words.

  • Your WOD’s Aren’t Designed Effectively

    When you walk into the gym everyday and write the workout on the board, do you KNOW how your clients will respond?

    Let’s take “Fran” for example, after running a group through the workout, is everyone lying on the ground coughing in pain? Or, when you look around are some only slightly sweating and are already putting their weights away? The challenge is that each person responds differently to all workouts depending on their muscle endurance, mechanical ability, strength, skill, speed or capacity. In the case of Fran, the workout was originally designed to simulate a 2 minute gymnastics ring routine that left them gasping for air. So, if you are wanting to test your clients in a 2 minute time domain, is Fran really the right test?

    Most CrossFit Coaches have no understanding of how to program an effective and targeted Workout of the Day. Much of this has to do with the manner in which they were taught in the Level 1 CrossFit Certification courses. They simply were not taught how to program workouts in a way that tackled the various energy systems.

    Everytime you create a workout, it needs to have a purpose. Constantly varied functional fitness movements performed at high intensity does not imply that you slam random movements and time domains together.

    The Solution…

    Determine the purpose of your workout: Are you testing or are you training a
    specific fitness domain: endurance, strength, stamina, speed, power, coordination, etc.

    Design a workout with a specific response in mind: If you’re trying to test
    a client’s 2 minute capacity to tolerate pain and they can go unbroken in thrusters and
    pull ups, prescribe Fran. If your client is not proficient in either of those movements,
    prescribing 21-15-9 of slam balls and no push up burpees may be a better test for that

    Reflect: Constantly evaluate and refine your programing to ensure that your clients are
    progressing, avoiding injuring and getting results.

  • You Don’t Coach Nutrition or Lifestyle

    Training is a very small part of the journey to health and fitness. If you were to calculate how much time a client typically spends in a gym compared to everything else they do weekly, the gym only constitutes 3% of their total time commitment each week. This leaves 97% of their life unaccounted for.

    This is where nutrition coaching and lifestyle coaching come into play.


    Your clients originally came to you for results. They had some goal in mind and they believed that you could help them reach it. When you sat down with them to discuss how your program could get them there did you casually mention nutrition or did you lay out a specific plan? Did you offer any lifestyle guidance and advice?

    Nutrition plays a very important role in someone looking and feeling better as well as their performance. If you cannot address the nutrition or lifestyle side of the equation your clients may not reach their goals.

    It is a mistake to believe that a client will implement your nutrition or lifestyle advice if you have never had a conversation with them and truly understand where they are starting from. Every person has different goals, unique metabolic systems, and changing lifestyles. If you are giving “one-size-fits all” advice or running challenges because you don’t have knowledge on nutrition you will lose both credibility and clients.

    The Solution…

    Discuss nutrition and lifestyle from the start: Make nutrition and lifestyle part of the initial consult. Find out exactly what they ate the last couple days, and ask them how they feel after they eat, during training and throughout the day/night. You should also ask about their levels of stress throughout the day as well as their daily habits and if they thoroughly chew their food. By doing this you will connect the role nutrition and lifestyle plays with the results they desire.

    Create a plan and accountability: Give them a simple plan that sets them up for
    success and adjust it when necessary. Create a system to check-in with them and hold
    them accountable. You will see far better results with a phased nutrition plans and lifestyle guidelines, instead of drastic changes or 30-day challenges that they won’t be able to stick to long-term.

    Keep educating: Educate yourself and your clients on nutrition and lifestyle guidelines. The more you understand lifestyle and nutrition, the more likely you are to get them results. When you get your clients results you create trust and lasting relationships.

  • You Don’t Connect With Your Clients

    Do you know what’s important to you and why you are a coach? Why do you wake up early, stay up late? Why haven’t taken a vacation in over 2 years? Are you aware of your clients and their priorities?

    Your priorities in life can lead to biases which can have an impact on your ability to communicate and align with your clients. Who is your ideal client is and which ones do you seem to always butt heads with?

    Have you ever noticed you can say one thing to one person and get great results and then completely lose another client with that same communication? Clients respond different to different forms of communication and a lack of understanding If you don’t understand yourself as a coach and you are not really sure why your clients have come to you or what they are hoping to gain, there will alway be a disconnect.

    Emotionally and empathetically connecting with your clients is an important aspect of what makes a successful coach. It allows for excellent communication and encourages positive changes in your clients.


    The Solution…

    Pay attention: Listen to what your clients are really telling you. Take them through a specific path to see what they actually consider priorities. Over time you should make it your goal to understand why your clients are at your facility and what working out really means to them.

    Recognize your biases: Just because you are passionate about fitness and being healthy doesn’t necessarily mean your clients are. They may have joined a gym to look and feel better and that always aligns with how you see it. Pressuring clients to do things that do not align with their goals and priorities is not effective and may even harm your relationship with them. Learn to recognize where your priorities lie and how that bias may be keeping you from framing fitness in a way that inspires and aligns them to succeed.

  • Your ‘Assessment’ Isn’t Really an Assessment

    Soccer mom, business executive, ex-football player, college student, each of these potential clients have different backgrounds, training ages and lifestyles. Yet, you put them through the same ‘On Ramp’ or ‘Foundations program’ when they first start.

    You examine their air squat, their pushup and pullup capabilities, teach them the basics of barbell work and then run them through a short workout to test their aerobic capacity. Then, like magic, they are ready to join in your regular CrossFit classes…not so fast.

    What if one of those people just started an exercise program they can’t do any of those movements, what further information are you gathering to know where to start them. What if they’ve been training for 15 years and came to you to get over a plateau again where do they start? However, without fully understanding where they are starting you will have a hard time getting them the results they want, leaving them dissatisfied and uncommitted to your gym.

    Every client needs a unique assessment. This gives the coach insight into where the client is starting from and where their program design needs to take them in order to fulfill the clients goals.

    The Solution…

    Have a purpose: Looking at a client’s air squat technique and putting them through “3 rounds for time” is not a true assessment. The purpose of assessment is to get a thorough understanding of where your client is beginning by gathering data. You should be gathering data about their individual capabilities and basic movement ability.

    Use the data: After you have done a proper assessment, don’t let it go to waste. Actually incorporate that data within your program development for that client. Regularly check back and take notes to see how far they have come and what challenges/restrictions they are facing.

    Let the results speak for themselves: When you really take the time to fully assess and understand where each client is starting and create a plan based around data, you are on your way to getting clients the results they want. Those results are a key factor in retention considering that is what most clients are paying for.


    (RELATED: Do You Even Science Bro? How Coaches Can Use the Scientific Method To Help their Clients)

  • You Have No Career Trajectory

    A lot of CrossFit Coaches feel trapped and stagnant in their fitness career. Most CrossFit coaches have part-time jobs with poor compensation at their local affiliates without a path towards a fulfilling full time career in the industry that they love.

    In order to escape this vicious cycle you need to further your education and become a master of the whole landscape of fitness coaching.

    The Solution

    Apply for the OPEX Coaching Certificate Program: The OPEX Coaching Certificate Program, also referred to as CCP, is the most comprehensive fitness coaching course on the market. Participants in this program master principles of program design, nutrition, assessment, consultation, as well as business topics. You will be given all the resources you need to pursue a career in the competitive fitness industry.

    Become a true professional coach by applying today.

  • Exercise Programs

    Gym Equipments For Home – Basic Workout Equipment For Home Use



    The multifunctional home gym set is the ultimate solution to your fitness needs. It comes with all the necessary equipment you need to exercise at home, including weight plates (PVC rigid shells filled with concrete), a 4 ft. long plain rod, and two fourteen inch dumbbells. It will help you strengthen your entire body while giving you a total-body workout. There are many benefits of owning a home gym set.

    The most attractive feature of this home gym is its ease of use and portability. It can be used by multiple people at the same time. Because of its multi-user capacity, this home gym is worth the price. The gym equipments are easily assembled and can be installed by oneself. The prices are reasonable as well. Some gym equipments come with free accessories, such as a sweat belt, a skipping rope, and a bag.

    For those who don't have a lot of space, a multi-functional home gym may be your best option. It can fit in about 16 square feet of space, and supports over twenty-five different exercises. Some of the most popular exercises are leg extension, bicep curl, and arm curl. You can even use it to train your entire family. Whether you're trying to lose weight or tone your body, you'll find the right home gym equipment for you.

    The exercise machines you choose should also be comfortable for you to use. If you're not comfortable with an exercise machine, you might lose interest and quit your workouts early. Be sure to test out several different positions before you make a decision. You may want to consider a gym equipments for home set that has ergonomic designs for a variety of different body types. You can then compare the prices from different places to find the best deal.

    The TRX All-in-One System is a versatile piece of exercise equipment that allows you to perform a variety of upper and lower-body exercises. Installed on a door, it can help you exercise even if you don't have much space. You can also make your own workout machines using simple equipments. All you need are some resistance loop bands, a bar, and a step platform.

    A home gym set is a great choice for busy people who want to do their exercises from the comfort of their own home. Choosing a home gym set will give you the flexibility and the freedom to work out whenever you want. This option is both affordable and convenient. You can choose a machine that meets your needs and fits in your home. There are many different options available, so don't get overwhelmed. Make sure to seek professional help when buying a home gym set.

    The size and design of a home gym set are crucial factors when choosing one. Consider the space available and the size and weight of the machine before purchasing. Some gyms are simple, single station machines that are suitable for beginners and professionals alike. Single station machines are also affordable and widely available, so don't be afraid to buy one. However, it's best to avoid the single-station gyms and opt for multi-station home gyms that will allow you to exercise more muscles at once.

    Did you miss our previous article…

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    Exercise Programs

    Celebrity Workout Secrets



    If you're looking for the latest celeb workout routine, you've come to the right place. From Madonna to Cameron Diaz, there are plenty of celebrity workouts that can help you get in shape. But which one should you try? In this article, we've compiled a list of some of our favorite celebrity workouts. Try out these exercises and see how they can help you get in shape, too! Whether you're an amateur fitness freak or a fitness nut, there's an exercise routine for you.

    A celebrity workout routine can be deeply entertaining or creepy, depending on the type of celebrity and the specific role they play. While celebrities have several benefits over regular people, such as flexible schedules, access to personal trainers, and genetics, they still have to put in time and effort to stay fit. Despite their seemingly perfect bodies, even the most popular celebrities have to work out regularly to keep them in shape and stay healthy. In addition to sticking to their workout regimen, celebrities must also make sure they eat well and stretch regularly to prevent injury.

    Some celebrities also prefer to do their workouts with a partner. Victoria Beckham and husband David Beckham love to work out together. Gabrielle Union and Dwyane Wade have filmed a workout together during the upcoming coronavirus pandemic to motivate others. Lea Michele is another celeb workout enthusiast, taking part in a popular cycling class with fellow celeb Becca Tobin. These celebrities are just a few of the many celebrities who swear by their own workout routines.

    If you want to try a celebrity workout without paying the expensive price tag, you can check out Barry's Bootcamp. This popular fitness studio first opened its doors in California in 1998 and has since expanded to multiple locations in the US, Norway, and England. Its calorie-burning routines combine cardio, strength training, and resistance bands. These celebrities are all famous for working out hard, and their workouts have been featured on countless TV shows, websites, and apps.

    Hollywood actors also need to look the part. As much as memorizing lines and delivering them with gusto, they need to look the part. Celebrity workouts can be a great way to get in shape and feel good about yourself! Try out one of these celebrity workouts today! Your body will thank you! So don't be afraid to try out the workout regime that is right for you! They all have great bodies, so why not follow them?

    Hip-shaking Bollywood dance classes are another great way to get into shape. Many celebs enjoy this fun workout! Beyonce and Rihanna are fans of the pop-inspired dance routine, and both are known to work their abs in this way. Beyonce even takes belly dancing classes. You can get in shape like them in a short amount of time. And remember, they don't stop working out even when they're not on stage.

    Did you miss our previous article…

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    Exercise Programs

    What Is Pvolve Reviews? – Choosing the Best Exercise Balls



    Exercise balls are a versatile piece of gym equipment. They can be used for light workouts or as desk chairs. Choose the size according to your height. People below five feet should choose the smaller version, while people over six feet should choose the larger ones. The height of your desk can also be a factor in selecting the appropriate size. Ideally, the ball should be between five and seven inches high, depending on your height. Listed below are some tips for choosing the best exercise ball for you.

    A durable and affordable exercise ball is the Wacces Fitness and Exercise Ball. It is made of heavy-duty PVC and ships with an instruction manual. The Relin ball is rated for 2,000 pounds. It can be used for most bodyweight exercises. It comes with a two-year warranty, making it an excellent choice. It also comes with anti-slip stripes. Choosing the best exercise ball depends on your budget, goals, and personal preferences.

    For a more challenging workout, check out the REP Fitness V2 Slam Ball. This ball allows you to work your arms and core while ensuring comfort and stability. It also has waterproof service for added safety. You can find a variety of different sizes and weights to suit your needs. When comparing exercise balls, make sure you look for a ball that will accommodate your workout needs. And remember that there are a number of different types available on the market, so make sure you read the reviews before making a purchase.

    Another important factor is the weight capacity of the exercise ball. While the static weight capacity of an exercise ball is around 2,000 pounds, its actual weight capacity is usually 250 to 300 pounds. However, you should make sure that the exercise ball you buy is heavy enough to offer resistance without compromising your balance. If you want to buy a yoga ball, make sure you choose one with a higher weight capacity. You can also buy a smaller ball if you want to do yoga exercises on it.

    Pregnant women should look for a pregnancy-specific exercise ball. These pregnancy-friendly exercise balls are made for women of all shapes and sizes. The pregnancy ball also comes with a DVD that features trainer-led exercises. And since they're shaped to accommodate the growing baby inside, it's a safe option for working out while pregnant. With the correct weight capacity, the baby will be safe, and you will enjoy a lifetime of fun workouts.

    An exercise ball that's heavy enough to support 2000 pounds can also be durable and versatile. These balls allow for cross-training and can strengthen muscles and joints. For beginners, physio balls can be dangerous, and they're best used with an instructor. But they're not for everyone. You need to find the right exercise ball for you. The above tips will help you decide which one to buy. There are plenty of exercise balls on the market, so take your time in your search.

    Did you miss our previous article…

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